How many times have you been walking around, in the city or not, and seen some LOST DOG sign, or a HAVE YOU SEEN THIS CAT? poster jotted out in sharpie, probably disintegrating from the rain, torn, dingy, unappealing and/or illegible? They're everywhere. It's interesting enough that we have such a habit of doing this mass poster-ing of telephone poles and public message boards when we lose a pet, or decide to have a garage sale. oh, the garage sales. But i also find it interesting how for such a regular need for public communication, we as a very digitally inclined, information hungry, visually stimulated and communally dependent people haven't found any better method for announcing these circumstances other than these dirty, ugly, and ineffective 'posters'. Personally, I cannot (and will not) STAND the sight of another pink posterboard taped up to a stop sign announcing something three blocks away in too many unclear letters.
Solution: Cardon Copy. FINALLY, someone has taken up the initiative to stand up to this unprogressed area of human interaction. these are his words:
CARDON COPY, TAKES THE VERNACULAR OF SELF-
DISTRIBUTED FLIERS AND TEAR-OFFS WE HAVE ALL SEEN
IN OUR NEIGHBORHOODS. IT INVOLVES HIJACKING
THESE UNCONSIDERED FLIERS AND REDESIGNING THEM,
OVER POWERING THEIR MESSAGE WITH A NEW VISUAL
LANGUAGE. I THEN REPLACE THE ORIGINAL WITH THE
REDESIGN IN ITS AUTHENTIC ENVIRONMENT.
Genius. I appreciate this kind of self initiated design, and it's not like it's detrimental or grafitti, or anything bad because it's actually HELPING the people who's posters he's taking down. I think they're fantastic, and hope to see more. Cardon Webb lives in Queens, and his design portfolio isn't too shabby either, check it out.